Steve Lawson - Artist, Musician & Social Media Consultant
Trying to pin down just what it is that Steve Lawson does can be tricky.
He’s a solo bassist who spends a lot of his time making very unbasslike noises. He’s an ambient experimenter who likes pop tunes too much to go strictly soundscape, but is way too atmospheric to sit comfortably in the ‘instrumental rock’ category. His electronica leanings produce some amazing hi-tech sounds, but he resolutely avoids programmed beats, making the eventual hybrid of jazz, electronica, ambient, new age and ‘new acoustic’ influences infuriatingly hard to pigeonhole.
Having released six CDs on his own Pillow Mountain Records label, Steve has carved out a niche for himself as a composer and improviser making music for the sake of itself. Whether playing completely solo, in his acclaimed duo with American singer Lobelia or in one of the many duo and trio line-ups to be spawned by The Recycle Collective, Lawson’s remit is to soundtrack the moment, to somehow put across in music the thoughts and emotions that can’t be put into words. He’s managed to find a substantial audience, which has lead to headline shows across Europe and The US, major theatre tours in the UK opening for Level 42 and the 21st Century Schizoid Band, releasing six acclaimed albums, sold out shows at the Edinburgh Festival and reams of international press, radio play, and praise from critics, fans and fellow musicians alike.
Then there’s the Steve Lawson Web 2.0 version! He’s been blogging since before it was called blogging and used social media to interact with his audience since the pre-millenial days of Web 1.0. As a result, he’s in a good place to help others connect the worlds of music and social media and lectures regularly in universities and music colleges – helping students understand the potential for direct interaction with their future audience via such tools as blogging, twitter, video conversation, podcasting, web forums, live streaming and real-time chat sessions.
Steve has also consulted for PR firms, record labels, artists and digital distribution companies on how to link up the worlds of music download sales/distribution and the conversations and communities that form around music culture.
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