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Will Page – Chief Economist, MCPS-PRS Alliance – MusicTank

Will Page - Chief Economist, MCPS-PRS Alliance

Will graduated with an MSc in Economics in 2002 and worked for four years at the UK Government Economic Service.

His role is to provide analytical support to colleagues within the Alliance and to provide economic insight to the music industry as a whole.  His work is focused around three main areas: economic modelling of the recorded music business, the application competition law in two-sided markets and the broken supply chain between copyright and ISPs. He is currently working with Andrew Bud, Executive Chairman of MBlox, on the profile, tension and profitability that exists within ‘Long Tail’ markets.