Follow The Money: Can The Business Of Ad-Funded Piracy Be Throttled?
13 Jun 2013
This latest featured excerpt from our Ad-Funded Piracy debate sees Dave Lowery alikening ad-supported piracy to the 1950’s music industry, sanctioned by some of the biggest corporate brands and describes the online ad-world as being “out of control”. The IAB’s Alexandra Scott calls for an easier way for infringing sites to be identified, acknowledging that the complexities of online advertising make unlawful practice difficult to monitor. Google’s Theo Bertram underlines Dave Lowery’s point that strangling ad revenue, rather than pursuing consumers or pushing for site-blocking is the most effective way forward.
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